Liftoff Blog

Black Friday is quickly going the way of the dinosaur, but Cyber Monday is primed to take its place! Keep reading to learn about Cyber Monday and how to get maximum savings for maxiumum-awesomeness!

What are favicons and why are they so important? The answer to this and many other questions are in this article!

The Launchpad team just got back from Lousville, KY after exhibiting at the PSDA's P2P Technology + Innovation Summit. Check out the video we made showing testimonials from the show!

Watch us open our new booth in preparation for the P2P Technology + Innovation Summit in Louisville, KY

It’s hard to believe that 2018 is coming to a close, leaving us just a couple of weeks away from a brand new year. We hope that this year has proven to be a great year for you, your business, and your families. This will be our last release email this year and we have so much great news to share with you. Below is a recap of our recent developments and what they mean for your Liftoff platform.

Liftoff version 1.52 is officially in production. Take a look and see the newest features available to you!

The Supreme Court just ruled in favor of states collecting internet based sales tax. Will you be ready?

Follow these tips and guidelines for writing great product descriptions that sell.

The internet is full of information, but how you can tell the myths from the truth?  Let's do a little fact checking, shall we?

Bad weather is on the way.  Please be advised that our support staff will be limited in number as we brace for impact.

Feeling overwhelmed and not in control of your own destiny?  Let's take a look at why and a few ways to get back on the road to a better work life.

You've landed your dream job, yet sometimes if feels like it isn't.  In this article, we'll take a look at putting that into perspective.  Is it really your job.  Is it you?  Is it a co-worker or maybe you're just going through a short lived rough patch.  Let's discuss.

Thinking of a subscription-based business model for your e-commerce company? Perhaps SaaS or PaaS is in the cards for online offerings.

These days, it’s all too common to have a company’s entire collateral wrapped up in the digital world while having minimal traces of promotional collateral to give to clients. What can be done about it?

"In this day and age, relying on traditional marketing strategies like word-of-mouth and direct mail are just not enough. Technology is constantly being innovated and consumer buying habits are transforming right before your eyes."

Need to improve your productivity or make your business processes more efficient? Here are 10 platforms, apps and software that can help make your work day easier.

Most folks in the customer service field have relatively good knowledge on working with others. The question to ask yourself is: are you truly making decisions desirable for not only your clients, but your team as well?
 

Every site that handles transactions online, like e-commerce websites, must have SSL. This article defines what SSL is and how to cover your security bases. 

The election is over, the dust has settled.  Some rejoice, some lament and some may regret.  One thing is certain, it was a polarizing event for the nation.  This article takes a stab at emulating a campaign for making e-commerce great and what that means.

It's raining, it's snowing and we don't know what we're supposed to be doing.  Here are a few tips we find usefull when Jack Frost starts messing with your local weather.  

In this month's company spotlight we're featuring Rocket Label, an online only sticker and label manufaturer. 

Know everything there is to know about e-commerce? Think again! Liftoff E-Commerce shares some pretty cool facts about e-commerce and its impact on retail sales worldwide.

As the year comes to a close, our president has a special word for our valued customers.

You've no doubt been involved in, or at the very least, a casual observer of Black Friday.  It's by far the largest shopping day of the year, only rivaled by Cyber Monday.  As an online retailer or merchant you've likely asked "how can I capitalize on this madness?" In this article, our author paints a few ideas for you to ponder.  While most of this might be common sense, we hope that you'll find this tips useful.

Technology creates efficiencies and opportunities that generate considerable value for users. So why don't some want to pay for it?

Analytics are an important tool that tell us what we need to know about how our customers are interacting with our website. Let's take a look at how they work and why they're so important.

Starting an online business isn't always easy. Liftoff E-Commerce reveals important factors to consider, like your e-commerce platform, business plan and more.

Looking to develop a web portal or company store for one of your clients? Liftoff makes this process incredibly easy. This article will show you how to establish a login based portal site that enforces brand integrity, setup ordering roles, establish user budgets, silo products to user groups and setup order workflow approval processes and fulfilment events.

It's easier than you think to make critical mistakes when creating and managing your ecommerce website. Here are some of the worst missteps and how to avoid them.

E-commerce isn't always easy. Here are five must-know tips that can help you be successful when starting your online store.