Planned downtime Saturday, September 1st

Planned downtime Saturday, September 1st
On Saturday, September 1st, at 8:00 am Eastern Daylight Time, our team will begin deployment of Liftoff 2.0. From the hours of 8:00 am until approximately 10:00 am EDT, all Liftoff sites will be offline. Users visiting any one of your sites during this timeframe will be greeted with a maintenance splash page, indicating the specified window of time. The administrative dashboard will also be offline during this window.
To facilitate full transparency into our process, below is our anticipated timeline for deployment (all times EDT):
  • 8:00 am – Begin deployment
  • 8:30 am – Initial rollout completed, testing begins
  • 10:00 am – Testing finalizes and all sites restored
We realize you may have additional questions, and we have prepared the following FAQ to provide additional guidance. Please feel free to reach out to your account management team for any additional questions you may have.


Q: Why is this downtime necessary? You typically do not take the platform down for your releases.
A: Liftoff is developed using a practice called continuous integration, which, for the most part, allows us to seamlessly deploy new code and features into production. This release is quite different. There are extensive changes to the underlying data model that could cause adverse effects if website traffic was permitted to continue during roll-out.
Q: Is it possible that my sites will be back online before 10:00 am?
A: While it is possible, we want to ensure that we’ve provided our team a large enough window to perform all necessary post-deployment testing along with extensive regression testing on existing sites, especially those of a custom nature. Should the roll-out complete ahead of schedule, an email notifying our subscribers will be sent out accordingly.
Q: Why did you choose this particular date for your deployment?
A: Ahead of setting this schedule, we took an extensive look at platform traffic statistics from a worldwide stance. We found this window to be most optimal from a traffic-bearing standpoint, especially as it relates to the holiday weekend.  


As always, please feel encouraged to reach out to our account management team. They’re equipped to answer your questions and are ready to help.
Toll Free: 877-600-2019
About Team Liftoff

Our highly skilled team of developers, designers, customer service representatives and quality assurance providers represents a combined experience of over a century in the fields of Print, Web Development and Web Design. Liftoff is based in Atlanta, Georgia, and provides services to businesses both large and small all across North America.